Sports Relief Turns to Gamers for New Campaign | Kotaku UK
By Alistair Jones on at
Sport Relief is launching a new campaign to encourage players to raise money for charity by playing games.Game Raising , which was announced yesterday, “calls on all gamers across the nation to raise money.”
Once you’ve set up your fundraising page, Sport Relief has host of ideas for how you might want to raise money, whether that be through streaming, hosting tournaments, or even completing a sponsored abstinence from all things gaming.And if you can’t fund-raise by yourself, you can do so as part of a team, or simply watch and donate to any of the other streamers taking part in the campaign.
Slightly clunky campaign messaging aside, it’s an interesting move from Sport Relief, whose remit tends to be closer to, well, sports.A big ol’ Twitch marathon doesn’t sound quite as active as the sponsored runs I was encouraged to take part in when I was at school, but I suppose that given the opportunity to reach out to a new demographic – one that’s demonstrated its charitable nature on a number of occasions – is too good an opportunity to pass up, especially with the term ‘esports’ just sitting there.