TV 2 Norway acquires Norwegian media rights for ESL Pro Tour – Esports Insider
TV 2 Norway acquires Norwegian media rights for ESL Pro Tour By Subscribe
TV 2 Norway has acquired the Norwegian media rights to the ESL Pro Tour , the Counter-Strike: Global Offensive circuit ran by ESL and DreamHack .
The broadcasts are set to begin in March and will include coverage of the ESL Pro League and other tournaments in the circuit.Photo credit: DreamHack
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The year-long deal will culminate with the broadcast of the distant Masters tournament in March 2021.Financial terms of the deal were not disclosed.
Marcus Lindmark, Co-CEO of DreamHack , discussed the deal in a release: “We’re very pleased to announce this partnership with TV 2 Norway — their extensive knowledge and experience from broadcasting combined with the great content of DreamHack and ESL’s CS:GO circuit, the ESL Pro Tour, means the Norwegian fans will have an exciting year to look forward to.”
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The ESL Pro Tour aims to create a more complete path from “zero to hero” for aspiring players, and a more cohesive overall structure for fans.Region-specific broadcast rights agreements for the circuit have also been announced with TV2 Denmark , Maincast , ProSiebenSat.1 , and Telia Finland .
Jansen Hagen, Editor in Chief for TV 2 Sports , added: “We are excited to enter into a collaboration with ESL and DreamHack, two of the most important brands in the global esports universe.TV 2 has more than 25 years of experience as humble custodians of the Norwegian peoples’ passion for sports, and we aim to do the same for esports.”
Esports Insider says: ESL continues to show that it has done a stellar job in increasing monetisation opportunities with the Pro Tour.TV 2 Norway is now the second Scandinavian country to secure media rights to the circuit and we expect more companies to engage in similar deals in the near future..