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EsportsTravis Anderson explains Team Liquid’s apparel approach on ESI Focus #4
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Travis Anderson explains Team Liquid’s apparel approach on ESI Focus #4

Travis Anderson explains Team Liquid’s apparel approach on ESI Focus #4 By – August 3, 2020

Wrapping up the current focus on esports apparel, Travis Anderson, Global VP of Apparel and Commerce at Team Liquid , joins host Adam Fitch on the fourth episode of ESI Focus .

Anderson heads up the apparel and commerce departments at Team Liquid, one of the most prominent and longstanding organisations in esports.Perhaps best known for competitive success, Team Liquid has built a reputation for amazing team apparel and merchandise.

Anderson and Fitch discuss the benefits and challenges of working on a single brand, creating apparel that’s appealing to all, developing the best gear for professional players, and Team Liquid’s ongoing partnership with Marvel.

As well as being housed on YouTube , ESI Focus is available on all major podcast platforms .

Last week on ESI Focus, Fitch was joined by Patrick Mahoney, CEO of We Are Nations , to discuss enhancing team merchandise and the company’s venture with Complexity Gaming.

ESI Focus is part of ESI Network, a collection of podcasts encompassing the esports industry.For general conversations with key personnel and major stakeholders in esports, check out ESI Insight .For a weekly breakdown of the key developments and why they matter, ESI Digest is the series for you..