Hyperice partners with LPL for 2021 season
Hyperice partners with LPL for 2021 season By – June 7, 2021
The League of Legends Pro League (LPL), Riot Games’s tier-one esports competition in China, has named performance technology company Hyperice as its official recovery technology partner for 2021.
As a part of the deal, Hyperice will provide all 17 participating LPL teams with access to its recovery technologies in its facilities, during training in separate team bases and onsite during match play.Pictured: Hyperice recovery setup.Photo credit: Hyperice
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According to the release, the partnerships includes LPL athletes, trainers, and all other team members.
Moreover, Hyperice will design a custom ‘Recovery Room’ in LPL’s Shanghai HongQiao Hub venue.The room will comprise of the company’s latest recovery technology product lines, including the Hypervolt, Hyperflux, Hypersphere, and Venom.
Philip So, Head of Esports and Business Development at Riot Games China and Vice President of TJ Sports , commented: “Body and mental health of players are always key to the development of LPL.
By bringing Hyperice’s revolutionary recovery technology into LPL play, we expect this partnership to spread more broadly into athlete recovery than traditional sports.
“By focusing on player health our goal is to extend their professional careers and help to bring their gameplay to the next level.”
To support player health and mobility, Hyperice will also partner with LPL teams and its esports athletes to design professional physical training and recovery programmes.In addition, Hyperice will look to educate team officials on the innovations in recovery tech and wellness solutions.
In return, Hyperice will have a presence in the media room during LPL press conferences and in team locker rooms on game days.The firm’s products will be available for consumers through branded booths within the LPL venue.
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Jim Huether, CEO of Hyperice , stated: “League of Legends Pro League is the premier esports professional event to showcase Hyperice’s innovative range of recovery technologies for real-time recovery while optimising play league-wide via custom training facilities.The partnership not only helps expand our footprint in China but also helps to diversify the Hyperice global customer landscape in support of our mission to help the world move better.”
Physical well-being is an important factor in any performance, esports included.
Health as a topic has been somewhat neglected in esports until recently, so it’s good to see Riot, one of the biggest names in the industry, providing the latest recovery technologies to the teams participating in its league..