Mobile Legends: Bang Bang creates esports league in Brazil
Twitter Linkedin Whatsapp Facebook Game developer MOONTON Games has expanded its Mobile Legends: Bang Bang Professional League (MPL) structure to includeÂ Brazil.
This is the first MPL competition to take place outside of Southeast Asia.Its inaugural season will feature a total of eight teams and a $30,000 (Â£21,551) prize pool.
Image credit: MOONTON Games RELATED: EVOS and Nexplay join forces to create MPL PH team
Six teams will be invited to compete in MPL Brazil , with two teams coming from open qualifiers.In addition, MOONTON also announced that the competition has partnered with TikTok LIVE!
As part of the deal, the competition will be broadcast on TikTok, as well as Facebook, Nimo TV, Twitch and YouTube.MPL Brazil will commence on August 14th.
âI think weâre looking at the passionate fans,â said Ajay Jilka, MOONTON Gamesâs Director of Regional Esports Partnerships when speaking to Esports Insider.âWe have a sizable community in Brazil.We want to continue nurturing that love and passion.âWe want to be the extension purveyor of the new Brazilian digital lifestyle.Itâs a mobile-first market.
By making esports part of video games and competitive gaming, we feel mobile esports is here to stay.Itâs there already, itâs extremely big and when we feel that, we want to be part of that.â
Within SEA, Mobile Legends esports has grown rapidly in popularity.
Currently, the MPL has a total of six regional leagues (including Brazil), with the titleâs Philippines event growing from roughly 350,000 peak viewership in May 2020 to over 1.4m in May 2021.Moreover, the gameâs 2021 world championships garnered a peak viewership of over 3m.According to the release, MPL Brazil champions will qualify for future global MLBBÂ tournaments and World Championships events.As of right now, no teams have been revealed for the inaugural competition.However, Jilka told ESI how Moonton went about the selection process.Â
âWe have the traditional esports organisations, we have the new esports organisations, we have the mobile-first esports organisations.
I wouldnât say it was a vetting process, itâs more of an open discussion with all of these different organisations to see where there is a fit,â he said.
âBut also they really believe in the game, and they really believe in our community and they have a shared vision for us.
I think it really comes down to those kinds of simple, simple criteria.
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Outside of MPL Brazilâs partnership with TikTok, Jilka said that discussions with âpotential advertisers and sponsors for the leagueâ are currently underway.Â
MOONTON has confirmed that the qualifiers for MPL Brazil will commence on July 16th.Following the regular seasonâs conclusion on September 19th, playoffs will be held between October 9th and 10th with the finals taking place on October 16th.
Esports Insider says: This is a significant announcement within mobile esports.Given mobile esportsâ popularity in LATAM, it makes sense for Mobile Legendsâs first expansion into the western market to be in Brazil.
Itâll be interesting to see how the viewership of the inaugural event will compare to its already established leagues in SEA.Either way, this move highlights Moontonâs ambition to become a global player in the esports industry.Â