innovation esports

EsportsESL Gaming unveils partnership with Coinbase
ESL Gaming unveils partnership with Coinbase thumbnail

ESL Gaming unveils partnership with Coinbase

Esports tournament organiser ESL Gaming has entered into a partnership with cryptocurrency platform Coinbase.The deal will see the platform become the official crypto exchange partner for ‘key ESL events’ for the remainder of 2021 and 2022.RELATED: ESL Gaming adds Monster Energy as global partner The collaboration will see both entities work together on ‘unique integrations’ that will appear across social media, digital media, and a range of other content.Alongside the integrations, Coinbase will support ESL’s Pro Tour circuits for CS:GO, StarCraft II, and Warcraft III.Eli McCarrel, Director of Global Brand Partnerships at ESL Gaming, commented on the deal in a release: “This is a partnership between two like-minded companies at the forefront of technology and innovation.We look forward to bringing Coinbase into the ESL family and integrating them into future ESL initiatives.This is an industry-shifting partnership and we couldn’t be more excited for what’s ahead.” 2021 has certainly been productive for Coinbase.In April, the platform secured partnerships with CS:GO tournament circuit BLAST Premier and North American esports organisation Evil Geniuses.

The year has also proven to be fruitful for ESL.Last month, the tournament organiser inked a deal with energy drink brand Monster Energy.Moreover, ESL also announced a partnership with Shopify in May 2021.RELATED: Evil Geniuses announces Coinbase partnership Eryn Alexander, Brand Director at Coinbase, added: “In its early days, few people foresaw the potential of esports becoming the vibrant and robust thing it is today.

We believe the crypto-economy is on a similar trajectory, and we’re thrilled to find partners like ESL who share our sense of foresight and optimism.” Esports Insider says: Coinbase is continuing to expand in Cryptocurrency and the esports industry, so joining forces with ESL is a huge deal for both parties.For ESL, the partnership is yet another impressive addition to its roster of partners that already contains some notable non-endemic brands.ESI’s 2021 Events Calendar.