Allied Esports partner with Innovation Esports

Allied Esports partner with Innovation Esports

Allied Esports has partnered with innovation esports to deliver the inaugural JD Sports JDX competitive gaming event which has been described by industry commentators as a “new-level” in UK esports tournaments.

The event for JD comprised two qualifier events held at Westfield Stratford and Trafford Centre Manchester with a 21 finalists made it through from hundreds of competitors to the Grand Finals held at Media City’s Dock10 Studios in Salford Quays on Saturday August 3rd.

This is the first event in a long-term partnership between the two organisations who share a common objective for the development of the esports sector. The partnership brings together Allied’s background in the delivery and production of Esports tournaments with Innovation’s brand strategy and event management experience.

Taz Rose, Founder, and CEO of innovation esports “Working closely with Allied helps us accelerate our plans to build innovative products and services for the widest definition of gamer.

Leon Groenewoud, Allied Esports “The team at innovation esports have developed an approach and structure that supports brands in engaging with Esports in a meaningful and rewarding way for their fans and the wider community.“